Whether you are a marketer, entrepreneur, or business owner, this course is for you if:

You want to rank websites faster using AI tools

Learn how artificial intelligence can help you identify keyword opportunities, optimise content, and improve rankings more efficiently.

You manage SEO or digital marketing campaigns 

Discover how AI can strengthen your strategy, provide deeper insights, and improve your search performance.

You want to automate time-consuming SEO tasks

Use AI tools to streamline research, content optimisation, and performance analysis so you can focus on strategy instead of manual work.

Why this course is different

Most SEO courses teach traditional optimisation techniques. This course shows you how to use artificial intelligence tools to transform the entire SEO workflow, including: • AI keyword discovery • AI content optimisation • AI search intent analysis • AI-driven competitor research You’ll learn how modern marketers combine SEO expertise with AI automation to achieve faster results.

Estimated duration: 60 hours (self-paced)

Includes structured lessons, applied activities and quizzes, plus a final applied project. On successful completion, you’ll receive a certificate of completion aligned with real-world professional standards.

Design AI-Driven SEO Strategies That Actually Rank

Move beyond keyword tactics. You will learn how to align content with search intent, build semantic topic clusters, and structure optimisation strategies that match how AI-powered search engines evaluate relevance and quality.

Optimise Websites Using AI Tools and Technical Intelligence

You will be able to conduct AI-supported keyword research, run technical SEO audits, improve Core Web Vitals, enhance mobile performance, and implement structured data with confidence and precision.

Analyse, Forecast, and Continuously Improve Performance

You will gain the ability to interpret SEO metrics, detect ranking anomalies, forecast traffic growth, automate reporting processes, and refine strategy using AI-powered performance insights.

Curriculum

8 Chapters · 91 Lessons

  1. 1

    LESSON 1 – INTRODUCTION TO SEARCH ENGINE OPTIMISATION (SEO) AND AI

    1. (Included in full purchase)

      Lesson 1 - Video Intro

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      1.0 Lesson Introduction

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      1.1 Learning Outcomes

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      1.2 What Is Search Engine Optimisation (SEO)?

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      1.3 Why SEO Is Important in Digital Marketing

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      1.4 Traditional SEO (Before AI)

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      1.5 Why Search Engines Introduced Artificial Intelligence

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      1.6 How AI Has Changed SEO Practices

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      1.7 Practical Example: Traditional SEO vs AI-Driven SEO

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      1.8 Mini Tutorial: How AI Supports SEO in Practice

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      1.9 Guided Practice Activity

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      1.10 Lesson Summary

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      1.11 Lesson 1 Quiz – 10 Multiple Choice Questions

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      1.12 Resources – Further Learning (10)

  2. 2

    LESSON 2 – HOW AI IS USED IN SEARCH ENGINE ALGORITHMS

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      Lesson 2 - Video Intro

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      2.0 Lesson Introduction

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      2.1 Learning Outcomes

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      2.2 Using AI Insights to Create High-Performing SEO Content – Turning Data into Content Decisions

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      2.3 The Shift from Rules to Machine Learning

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      2.4 How AI Understands Search Queries

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      2.5 Search Intent and Ranking Decisions

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      2.6 Personalisation in AI-Driven Search

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      2.7 Continuous Learning in AI Algorithms

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      2.8 Practical Case Scenario

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      2.9 Guided Practice Activity

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      2.10 Lesson Summary

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      2.11 Lesson 2 Quiz – 10 Multiple Choice Questions

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      2.12 Resources – Further Learning

  3. 3

    LESSON 3 – AI-DRIVEN KEYWORD RESEARCH AND SEARCH INTENT ANALYSIS

    1. (Included in full purchase)

      Lesson 3 - Video Intro

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      3.0 Lesson Introduction

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      3.1 Learning Outcomes

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      3.2 What Is Keyword Research?

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      3.3 Traditional Keyword Research vs AI-Driven Research

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      3.4 Understanding Search Intent in Keyword Research

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      3.5 AI-Based Keyword Clustering

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      3.6 AI in Trend Detection and Forecasting

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      3.7 Practical Case Scenario

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      3.8 Step-by-Step AI Keyword Research Workflow

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      3.9 Guided Practice Activity

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      3.10 Lesson Summary

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      3.11 Lesson 3 Quiz – 10 Questions with Explanations

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      3.12 Resources – Further Learning

  4. 4

    LESSON 4 – AI FOR ON-PAGE SEO AND CONTENT OPTIMISATION

    1. (Included in full purchase)

      Lesson 4 - Video Intro

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      4.0 Lesson Introduction

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      4.1 Learning Outcomes

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      4.2 What Is On-Page SEO?

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      4.3 Traditional On-Page Optimisation

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      4.4 AI-Based Content Evaluation

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      4.5 Content Structure and Readability

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      4.6 AI-Based Content Gap Analysis

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      4.7 Practical Case Scenario

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      4.8 Step-by-Step AI On-Page Optimisation Workflow

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      4.9 Guided Practice Activity

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      4.10 Lesson Summary

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      4.11 Lesson 4 Quiz – 10 Questions with Explanations

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      4.12 Resources – Further Learning

  5. 5

    LESSON 5 – AI FOR TECHNICAL SEO AND WEBSITE PERFORMANCE

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      Lesson 5 - Video Intro

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      5.0 Lesson Introduction

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      5.1 Learning Outcomes

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      5.2 What Is Technical SEO?

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      5.3 Crawlability and Indexability

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      5.4 AI in Technical Auditing

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      5.5 Page Speed and Performance Signals

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      5.6 Mobile-First Indexing

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      5.7 Structured Data and Schema Markup

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      5.8 Practical Case Scenario

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      5.9 Step-by-Step AI Technical Audit Workflow

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      5.10 Guided Practice Activity

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      5.11 Lesson Summary

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      5.12 Lesson 5 Quiz – 10 Questions with Explanations

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      5.13 Resources – Further Learning

  6. 6

    LESSON 6 – AI AUTOMATION, PERFORMANCE ANALYSIS AND SEO FORECASTING

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      Lesson 6 - Video Intro

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      6.0 Lesson Introduction

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      6.1 Learning Outcomes

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      6.2 Why SEO Performance Monitoring Is Essential

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      6.3 Key SEO Performance Metrics

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      6.4 AI-Powered Data Interpretation

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      6.5 Predictive SEO Forecasting

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      6.6 SEO Automation with AI

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      6.7 Ethical Considerations in AI-Driven SEO

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      6.8 Practical Case Scenario

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      6.9 Step-by-Step AI Performance Workflow

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      6.10 Guided Practice Activity

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      6.11 Lesson Summary

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      6.12 Lesson 6 Quiz – 10 Questions with Explanations

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      6.13 Resources – Further Learning

  7. 7

    UNIT SUMMARY

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      1. What This Unit Was About

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      2. What You Learned

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      3. Practical Skills You Developed

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      4. Key Takeaway

  8. 8

    Final Project

    1. (Included in full purchase)

      Final Project Submission

About AI Digital Academy

Looking to revolutionise your marketing education? AI Digital Academy offers the nationally ASQA-recognised 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. Our comprehensive courses will empower you to deliver cutting-edge education and stay at the forefront of marketing trends.

What people are saying

Student Reviews

”
I finally understand how search engines work. The lessons are structured, practical, and easy to apply. The AI-powered keyword clustering and content optimisation strategies helped me restructure my website effectively. Within weeks, I saw improvements in visibility and engagement. This is not generic SEO advice. It is strategic and future-focused.
Chafica

Business Coach

”
This course completely changed how I approach SEO. I used to focus on keywords and rankings, but now I think in terms of intent, semantic structure, and AI-driven optimisation. The technical SEO and forecasting sections were particularly valuable. I now make data-backed decisions with confidence, and we have already seen measurable growth in organic traffic.
Sam

Small Business Owner

Start learning today and future-proof your SEO skills.

Search is changing rapidly. The marketers who understand AI will dominate the next decade of search.

$797.00

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