Whether you are a marketer, entrepreneur, or business owner, this course is for you if:

You want to rank websites faster using AI tools

Learn how artificial intelligence can help you identify keyword opportunities, optimise content, and improve rankings more efficiently.

You manage SEO or digital marketing campaigns

Discover how AI can strengthen your strategy, provide deeper insights, and improve your search performance.

You want to automate time-consuming SEO tasks

Use AI tools to streamline research, content optimisation, and performance analysis so you can focus on strategy instead of manual work.

Why this course is different

Most SEO courses teach traditional optimisation techniques. This course shows you how to use artificial intelligence tools to transform the entire SEO workflow, including: • AI keyword discovery • AI content optimisation • AI search intent analysis • AI-driven competitor research You’ll learn how modern marketers combine SEO expertise with AI automation to achieve faster results.

Estimated duration: 60 hours (self-paced)

Includes structured lessons, applied activities and quizzes, plus a final applied project. On successful completion, you’ll receive a certificate of completion aligned with real-world professional standards.

Design AI-Driven SEO Strategies That Actually Rank

Move beyond keyword tactics. You will learn how to align content with search intent, build semantic topic clusters, and structure optimisation strategies that match how AI-powered search engines evaluate relevance and quality.

Optimise Websites Using AI Tools and Technical Intelligence

You will be able to conduct AI-supported keyword research, run technical SEO audits, improve Core Web Vitals, enhance mobile performance, and implement structured data with confidence and precision.

Analyse, Forecast, and Continuously Improve Performance

You will gain the ability to interpret SEO metrics, detect ranking anomalies, forecast traffic growth, automate reporting processes, and refine strategy using AI-powered performance insights.

Curriculum

14 Chapters · 102 Lessons

    1. (Included in full purchase)

      Introduction To This Course

    2. (Included in full purchase)

      Podcast: Welcome To This Course!

    1. (Included in full purchase)

      Lesson 1 - Video Intro

    2. (Included in full purchase)

      Activate Prior Knowledge

    3. (Included in full purchase)

      1.0 Lesson Introduction

    4. (Included in full purchase)

      1.1 What Is SEO and Why It Matters

    5. (Included in full purchase)

      1.2 How Search Engines Crawl, Index and Rank

    6. (Included in full purchase)

      1.3 How AI Transformed Search Algorithms

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      1.4 Understanding Search Intent in an AI World

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      1.5 · Real-World Case Scenario

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      1.6 · Formative Activity

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      1.8 · Reflection Task

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      1.9 · AI SEO Tool Tutorial

    12. (Included in full purchase)

      Lesson Complete - What's Next

    13. (Included in full purchase)

      Learn More

    14. (Included in full purchase)

      Lesson 1 - Slides

    15. (Included in full purchase)

      Lesson 1 - Lecture

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      Lesson 1 - Flashcards

    2. (Included in full purchase)

      Lesson 1 Quiz

    3. (Included in full purchase)

      Lesson 1 - Glossary

    1. (Included in full purchase)

      Activate Prior Knowledge

    2. (Included in full purchase)

      Lesson 2 - Video Intro

    3. (Included in full purchase)

      2.0 Lesson Introduction

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      2.1 Understanding AI-Enhanced Content Strategies

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      2.2 Using AI Insights to Create High-Performing SEO Content

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      2.3 Applying AI-Based NLP for On-Page Optimisation

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      2.4 AI-Driven Internal Linking Strategies

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      2.5 AI Content Scoring and Refinement Techniques

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      2.6 Real-World Case Scenario

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      2.7 Formative Activity

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      2.9 Reflection Task

    12. (Included in full purchase)

      Lesson Complete - What's Next

    13. (Included in full purchase)

      Learn More

    14. (Included in full purchase)

      Lesson 2 - Slides

    15. (Included in full purchase)

      Lesson 2 - Lecture

    1. (Included in full purchase)

      Lesson 2 - Flashcards

    2. (Included in full purchase)

      Lesson 2 Quiz

    1. (Included in full purchase)

      Activate Prior Knowledge

    2. (Included in full purchase)

      Lesson 3 - Video Intro

    3. (Included in full purchase)

      3.0 Lesson Introduction

    4. (Included in full purchase)

      3.1 Understanding AI-Supported Off-Page SEO

    5. (Included in full purchase)

      3.2 AI for Backlink Discovery and Evaluation

    6. (Included in full purchase)

      3.3 AI-Powered Competitor Authority Analysis

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      3.4 AI for Brand Mentions and Reputation Signals

    8. (Included in full purchase)

      3.5 AI-Supported Link Outreach Strategies

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      3.6 Real-World Case Scenario

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      3.7 Formative Activity

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      3.9 Reflection Task

    12. (Included in full purchase)

      Lesson Complete - What's Next

    13. (Included in full purchase)

      Learn More

    14. (Included in full purchase)

      Lesson 3 - Slides

    1. (Included in full purchase)

      Lesson 3 - Flashcards

    2. (Included in full purchase)

      Lesson 3 Quiz

    3. (Included in full purchase)

      Lesson 3 - Glossary

    1. (Included in full purchase)

      Lesson 4 - Video Intro

    2. (Included in full purchase)

      Activate Prior Knowledge

    3. (Included in full purchase)

      4.0 Lesson Introduction

    4. (Included in full purchase)

      4.1 AI For Local SEO

    5. (Included in full purchase)

      4.2 Voice Search Optimisation with AI

    6. (Included in full purchase)

      4.3 Introduction to Generative Engine Optimisation (GEO)

    7. (Included in full purchase)

      4.4 Optimising Content for AI-Generated Answers

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      4.5 Measuring Local and Generative Search Visibility

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      4.6 Real World Case Scenario

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      4.7 Formative Activity

    11. (Included in full purchase)

      4.9 Reflection Task

    12. (Included in full purchase)

      Lesson Complete - What's Next

    13. (Included in full purchase)

      Learn More

    14. (Included in full purchase)

      Lesson 4 - Slides

    1. (Included in full purchase)

      lesson 4 - Flashcards

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      Lesson 4 Quiz – 10 Questions with Explanations

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      Lesson 4 - Glossary

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      Lesson 5 - Video Intro

    2. (Included in full purchase)

      Activate Prior Knowledge

    3. (Included in full purchase)

      5.0 Lesson Introduction

    4. (Included in full purchase)

      5.1 AI-Powered SEO Reporting and Performance Tracking

    5. (Included in full purchase)

      5.2 AI Trend Forecasting and Strategy Adjustment

    6. (Included in full purchase)

      5.3 AI Chatbots, Conversational SEO and Content Discovery

    7. (Included in full purchase)

      5.4 Ethical and Responsible AI in SEO

    8. (Included in full purchase)

      5.5 Measuring SEO ROI with AI

    9. (Included in full purchase)

      5.6 Real-World Case Scenario

    10. (Included in full purchase)

      5.7 Formative Activity

    11. (Included in full purchase)

      5.9 Reflection Task

    12. (Included in full purchase)

      Lesson Complete - Key Takeaways

    13. (Included in full purchase)

      Learn More

    14. (Included in full purchase)

      Lesson 5 - Slides

    1. (Included in full purchase)

      Lesson 5 - Flashcards

    2. (Included in full purchase)

      Lesson 5 Quiz

    3. (Included in full purchase)

      Lesson 5 - Glossary

    1. (Included in full purchase)

      Lesson 6 - Video Intro

    2. (Included in full purchase)

      Activate Prior Knowledge

    3. (Included in full purchase)

      6.0 Lesson Introduction

    4. (Included in full purchase)

      6.1 The Complete AI-Enhanced SEO Framework

    5. (Included in full purchase)

      6.2 Your Complete AI SEO Toolkit

    6. (Included in full purchase)

      6.3 Building an Integrated AI-Enhanced SEO Strategy

    7. (Included in full purchase)

      6.4 SEO Career Pathways in the AI Era

    8. (Included in full purchase)

      6.5 Real-World Case Scenario

    9. (Included in full purchase)

      6.6 Capstone Activity

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      6.7 Reflection Task

    11. (Included in full purchase)

      Lesson 6 - Slides

    1. (Included in full purchase)

      Lesson 6 - Flashcards

    2. (Included in full purchase)

      Lesson 6 Quiz

    1. (Included in full purchase)

      Final Project

About AI Digital Academy

Looking to revolutionise your marketing education? AI Digital Academy offers the nationally ASQA-recognised 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. Our comprehensive courses will empower you to deliver cutting-edge education and stay at the forefront of marketing trends.

What people are saying

Student Reviews

”
I finally understand how search engines work. The lessons are structured, practical, and easy to apply. The AI-powered keyword clustering and content optimisation strategies helped me restructure my website effectively. Within weeks, I saw improvements in visibility and engagement. This is not generic SEO advice. It is strategic and future-focused.
Chafica

Business Coach

”
This course completely changed how I approach SEO. I used to focus on keywords and rankings, but now I think in terms of intent, semantic structure, and AI-driven optimisation. The technical SEO and forecasting sections were particularly valuable. I now make data-backed decisions with confidence, and we have already seen measurable growth in organic traffic.
Sam

Small Business Owner

Start learning today and future-proof your SEO skills.

Search is changing rapidly. The marketers who understand AI will dominate the next decade of search.

$797.00

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